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Bachelor of Arts (Hons) in Digital Marketing | APU Malaysia
About
The Bachelor of Arts (Honours) in Digital Marketing at APU is designed to prepare students for the evolving digital business environment by combining marketing principles with modern technologies and data-driven strategies.
Students develop practical knowledge and skills in digital marketing platforms, consumer engagement, content development, analytics, e-commerce, and performance measurement. The programme incorporates current industry trends including AI-enabled marketing tools, social media strategies, and customer experience management.
Students also have the opportunity to participate in the APU–DMU Dual Degree Scheme, enabling graduates to receive qualifications from both APU Malaysia and De Montfort University (UK).
WHY STUDY THIS PROGRAMME?
• Industry-relevant curriculum aligned with modern digital trends
• Exposure to AI and emerging marketing technologies
• Hands-on practical projects and case studies
• Opportunity for dual degree certification
• Internship and industrial training opportunities
• Strong focus on analytics and digital strategy
• Industry collaborations and professional exposure
• Global learning environment
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | September, November |
| Total estimated cost (local) | SGD 31,828 |
| Total estimated cost (foreign) | SGD 34,396 |
Subjects
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | SGD 31,828 | SGD 34,396 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | SGD 31,828 | SGD 34,396 |
| Estimated cost per year | SGD 10,609 | SGD 11,465 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
|
Library Deposit
(refundable)
Payable for the use of library facilities and is refundable on completion of studies. |
SGD 159 |
|
Engineering Laboratory Deposit
(refundable)
Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies. |
SGD 159 |
| Enrollment Fees | SGD 254 |
Foreign students
| Description | Amount |
|---|---|
|
Application & Student Visa Fees
STAGE 1 (Payable upon acceptance of offer) RM 3,350 (approx. USD 780)* is payable when you have accepted the offer. This fee includes Visa Processing Fees by Education Malaysia Global Services (EMGS) and APU/APIIT Application & Processing Fees. This also entitles you to airport assistance and transfer to the University/accommodation upon first arrival in Malaysia. Please note that this Fee is non-refundable once the offer has been accepted. STAGE 2 (Payable upon Student Pass Visa Approval) RM 1,500 (approx. USD 350)* is payable once your Student Pass is approved. This fee includes the post-arrival processing fee, EMGS medical check-up in Malaysia, Medical Insurance for a year, i-Kad (International Student Card issued by Immigration Malaysia) charged to ALL International students in Malaysia, Electronic Visa Approval Letter (eVal), and the Student Pass Fees for one-year. The i-Kad issued by Immigration Malaysia will enable students to avoid having to carry their passports around for identification purposes and will be tied to their Student Pass Validity and will be re-issued at visa renewal. Please note that this Fee is non-refundable once the Student Pass Visa Approval Letter (VAL) has been issued by EMGS. |
SGD 1,538 |
|
International Student Registration & Administrative Fees
A fee of RM 5,000 is payable as registration & administrative fee for International Students. The Fees includes Student ID Card Fee for the duration of the course. |
SGD 1,585 |
|
Library Deposit
(refundable)
Payable for the use of library facilities and is refundable on completion of studies. |
SGD 159 |
|
Engineering Laboratory Deposit
(refundable)
Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies. |
SGD 159 |
| Personal Bond (refundable) | SGD 317 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Academic Requirements
Applicants must satisfy one of the following qualifications or equivalent:
• STPM: 2 passes with minimum Grade C (GP 2.0)
• A-Level: 2 passes (Grades A–D)
• UEC: 5 Grade Bs
• Foundation Programme: Minimum CGPA 2.0
• Matriculation: Minimum CGPA 2.0
• Diploma: Successful completion of a recognised diploma programme
Additional Requirements
• Pass in English at SPM/O-Level/IGCSE or equivalent
• Pass in Mathematics at SPM/O-Level/IGCSE or equivalent
The English and Mathematics requirement may be waived if equivalent or higher qualifications include these subjects.
English Language Requirements (International Students)
• IELTS: Minimum 5.5
• TOEFL iBT: Minimum 46
• PTE Academic: Minimum 51
• MUET: Band 4
Equivalent English qualifications accepted by APU may also be considered.
Curriculum
Year 1: Business Fundamentals
Semester Modules:
• Introduction to Management
• Fundamentals of Accounting
• Business and Communication Skills
• Business Economics
• Business Law
• Digital Thinking and Innovation
• Fundamentals of Entrepreneurship
• Marketing
• People Management
• Quantitative Skills
Year 2: Core Digital Marketing Skills
Common Modules:
• Business Ethics and Governance
• Innovation Process
• Business Research Methods
Specialised Modules:
• E-Commerce
• B2B Marketing
• Delivering Customer Value
• Consumer Behaviour
• Marketing Intelligence and Research
• Digital Marketing
• Digital Marketing Channels
• Social Media and Communication
• Creative Copywriting
Industrial Training
• 16-week Internship / Industrial Training
Year 3: Advanced Digital Marketing Applications
Common Module:
• Venture Building
Specialised Modules:
• Digital Content Creation
• Building Customer Relationship
• Global Marketing
• Digital Marketing Communications
• Investigations in Marketing Management
• Digital Strategy and Analytics
• Marketing Management Project
• Strategic Marketing Planning
• Digital Execution
• Behavioural Science and Marketing Analytics
• Enabling Technologies for Digital Marketing
Compulsory University Modules
• Philosophy and Current Issues
• Integrity and Anti-Corruption
• Workplace Professional Skills
• Co-Curricular Activities
• Appreciation of Ethics and Civilisation (Malaysian students)
• Malay Communication Language (International students)