Bachelor of Marketing, Advertising and Public Relations

Edith Cowan University (ECU)
Western Australia, Australia
Qualification
Bachelor's Degree
Study mode
Full-time, Part-time
Duration
3 years
Intakes
February July
Total tuition fee (local)
S$ 57,633
Total tuition fee (foreign)
S$ 83,105

Entry Requirements

Minimum Requirement on English Competency:

  • IELTS- with an overall score of 6.0 (no individual band less than 6)
  • TOEFL- Minimum score of 550 including TWE of 5 (or a Computer based TOEFL score of 213 with an essay rating of 5 or better)
  • TOEFL iBT- Minimum Score of 70 (no individual score less than 17)
  • GCE O Levels- Grade C or better
  • WAUFP- 50% plus pass in ELACS
  • TEE- pass in English or English Literature
  • International Baccalaureate Diploma- Minimum Grade 3 at higher level for an English subject
  • Pearson Test of English (PTE)- PTE Academic 57 (with no scores less than 50) for those courses with a current requirement of IELTS 6.0 and a PTE Academic 64 (with no scores less than 58) for those courses with a current requirement of IELTS 6.5.
  • Cambridge English: Advanced (CAE)- A score between 52-57 with no less than "Borderline" in any element of the test
  • Language Links- Successful completion of the Certificate IV at Competent Level to meet minimum requirements for entry into undergraduate ECU courses
  • Other acceptable qualifications can be obtained from ECU International

Curriculum

  • Marketing Principles & Practices    
  • Promotional Marketing    
  • Business Research Practices    
  • Consumer Behaviour    
  • Retail Marketing    
  • New Product Development    
  • Marketing Strategy    
  • Current Issues in Marketing    
  • Professional Communication    
  • Services Marketing and Management    
  • International Marketing    
  • Social and Not for Profit Marketing    
  • ADVERTISING AND PUBLIC RELATIONS UNITS
  • Creative Thinking    
  • iTalk@ECU: Presentation Skills    
  • Foundations of Advertising    
  • Creative Strategy: Process and Execution    
  • Strategic Branding    
  • Foundations of Public Relations    
  • Communicating Through the Media    
  • International Advertising    
  • Media Buying and Planning    
  • Public Relations Event Management    
  • PR Campaign Planning and Management

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