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Bachelor of Arts (Honours) in Digital Media Communication
About
The Bachelor of Arts (Honours) in Digital Media Communication at Sunway University prepares you to excel in today’s fast-evolving digital economy. This 3-year full-time programme equips students with the skills to create compelling narratives, design engaging multimedia campaigns, and manage digital content across multiple platforms.
Students gain hands-on experience in strategic communication, social media branding, video production, digital storytelling, and multimedia design through real-world projects, industry collaborations, and internships. By combining creativity, technology, and communication strategy, graduates are empowered to develop impactful campaigns that resonate with audiences and build strong personal or brand identities.
Career pathways include roles such as Brand Strategist, Content Marketing Manager, Digital Content Creator, Digital Journalist, Digital Marketing Strategist, Multimedia Designer, Social Media Manager, and Digital Video Producer/Editor. The programme’s blend of theoretical knowledge and practical experience ensures graduates are ready to thrive in the competitive digital media landscape both locally and internationally.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, April, September |
| Total estimated cost (local) | SGD 36,869 |
| Total estimated cost (foreign) | SGD 39,009 |
Subjects
-
Communication, Media
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | SGD 32,335 | SGD 32,335 |
| Miscellaneous fees | SGD 4,533 | SGD 6,673 |
| Total estimated cost of attendance | SGD 36,869 | SGD 39,009 |
| Estimated cost per year | SGD 12,290 | SGD 13,003 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
| Enrolment Fee | SGD 222 |
| Deposit (refundable) | SGD 222-SGD 317 |
| Student Resource Fee | SGD 571-SGD 9,193 |
Foreign students
| Description | Amount |
|---|---|
| Enrolment Fee | SGD 222 |
| Deposit (refundable) | SGD 222-SGD 317 |
| International Administrative Fee | SGD 476-SGD 2,853 |
| Student Resource Fee | SGD 571-SGD 9,193 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- STPM: Average C or CGPA 2.0 (minimum 2 principals)
- A-Level: Minimum 8 points (Grade D in at least 2 subjects)
- Australian Matriculation: ATAR 55
- Canadian Matriculation: 55%
- Monash University Foundation Year: 55%
- Sunway Foundation in Arts/Science & Technology: CGPA 2.0
- UEC: Maximum 30 points from 5 subjects (all Grade Bs)
- International Baccalaureate: Minimum 24 points (excluding bonus points)
- Sunway Diploma Studies: CAVG 40% or CGPA 2.0 (advanced standing possible)
- APEL.A Certificate (APEL T-6)
- Other Qualifications: Considered case-by-case
- English Language: IELTS 5.5 (min 5.0 per band), MUET Band 4, SPM English B, UEC English B6, O-Level English Credit, Sunway IEP Level 4
Curriculum
Year 1:
- Introduction to Digital Media
- Communication Theory
- Multimedia Storytelling
- Basic Video & Audio Production
- MOHE General Studies
Year 2:
- Strategic Communication
- Social Media Branding & Management
- Digital Content Creation
- Intermediate Video Production & Editing
- Industry Collaboration / Project Work
Year 3:
- Advanced Digital Campaigns
- Multimedia Design & Interactive Media
- Internship / Capstone Project
- Electives (Choose 1 Discipline Pathway)
Additional:
- MOHE Compulsory General Studies Subjects