MSc Strategic Marketing Management

Course overview

Statistics
Qualification Master's Degree
Study mode Full-time
Duration 12 months
Intakes
Tuition (Local students) S$ 17,291
Tuition (Foreign students) S$ 32,715
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Admissions

Intakes

Fees

Tuition

S$ 17,291
Local students
S$ 32,715
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

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Entry Requirements

  • A good UK honours degree (minimum lower second class)
  • Equivalent overseas degree recognised by Aston University.
  • Two professional references – at least one must be from an academic referee
  • An official academic transcript of your university grades to date
  • A completed application form.

For International Students:

  • An official academic transcript, with an official English translation, of your university grades to date
  • Students whose native language is not English will also need to satisfy our English language requirements Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements.

Curriculum

Core Modules: 

  • Marketing Management
  • Analysis for Dissertation Research
  • Marketing Research
  • Marketing Strategy
  • Dissertation Module

Optional Modules (Choose four): 

  • Accounting for Non Financial Managers
  • Strategic Business Sustainability
  • Integrated Marketing Communications
  • Intellectual Property Strategy & Management
  • Consumer Behaviour
  • Strategic Brand Management
  • Digital Marketing
  • Services Marketing
  • International Marketing Management
  • Strategic Management
  • Marketing Channels & Strategic Sales Force Management

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