Bachelor of Arts - Mass Communication
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, July |
| Tuition (Local students) | S$ 19,154 |
| Tuition (Foreign students) | S$ 30,420 |
Advertisement
About
Hone skills in more than two related fields of study crossing media, business, design and new communication technologies through the study of history, theory, ethics and criticism of various practices, institutions and discourses in media, communication and information.
The Department of Media, Culture and Communication compromises of state-of-the-art facilities and equipment as a technology-focused course to provide experiences with commercial-level equipment to produce assignments for print, film and TV.
The BA (Mass Communication) at Curtin is provided with three stream choices as below:
- Corporate Screen Production & Marketing Stream
- Corporate Screen Production & Public Relations Stream
- Corporate Screen Production & Journalism Stream
- Corporate Screen Production
Concept and skills in corporate video production to provide understanding in using video technologies, planning and commencing of corporate video production projects.
- Marketing
Key skills and knowledge of learning marketing principles, consumer behavior and specialisations such as international and internet marketing.
- Public Relations
Preparing skills, comprehension and professionalism needed for a media industry career. Both professional aspects of journalism practice and theoretical understanding of media law & regulation, economic history, ethical and social issues will be learned.
- Journalism
Understand and produce effective communication, news production, materialising current affairs for print and electronic media and the operating of contemporary news media through the study of journalism theory and practice through print, broadcast and online media; in addition to learning legal and ethical conditions of practiced journalism.
Admissions
Intakes
Fees
Tuition
- S$ 19,154
- Local students
- S$ 30,420
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
Cut-off scores
- STPM/ GCE 'A' Level/ (best of 3 subjects): 5
- UEC (best of 5 selected subjects): 15
- HKDSE: 15
- IB: 24
- Ontario Gr: 60
- ATAR (WACE/ SACE/ HSC/ VCE/ AUSMAT/ SAM/ MUFY): 70
- WAUFP (CPS): 53
- India/Pakistan: 65%
- Sri Lanka: 5
English Language Entry Requirements
- IELTS: Overall 6.5 (no individual band below 6.0); or
- TOEFL (IBT): 79 (band minimum W-21, L-13, R-13, S-18); or
- SPM: C; or
- GCE 'A' Level: E; or
- GCE 'O' Level: C
Curriculum
Corporate Screen Production and Public Relation Stream
Year 1
Semester 1
- Engaging Media
- Culture to Cultures
- Web Communications
- Introduction to Screen Practice
Semester 2
- Making Meaning
- Design Computing
- Introduction to Screen Cultures
- Public Relations Foundations
Year 2
Semester 1
- Asian Media in Transition
- Visualising Complex Ideas
- Public Relations Techniques
- Introduction to Print
Semester 2
- Consuming Culture
- Avertising and Music Video Production
- Transmedia Storytelling
- 1 Elective unit
Year 3
Semester 1
- Transmedia Content Creation
- Public Relations Planning and Evaluation
- Contemporary Practice OR Cross Cultural Communication
- 1 Elective Unit
Semester 2
- Transmedia Production
- Public Relations Internship
- 2 Elective units
Recommended Electives
- Media Ethics; &/OR
- News Writing and Reporting; &/OR
- People and Culture of Borneo; &/OR
- Borneo in Transition - Continuity and Change; &/OR
- Documentary Production Workshop (Year 3, Semester 1)
Corporate Screen Production and Marketing Stream
Year 1
Semester 1
- Engaging Media
- Culture to Cultures
- Web Communications
- Introduction to Screen Practice
Semester 2
- Engaging Media
- Design Computing
- Introduction to Screen Cultures
- Discovering Marketing
Year 2
Semester 1
- Asian Media in Transition
- Visualising Complex Ideas
- Consumer Behavior
- Introduction to Print
Semester 2
- Consuming Culture
- Advertising and Music Video Production
- Marketing Research
- 1 Elective unit
Year 3
Semester 1
- Transmedia Content Creation
- International Marketing OR Retail Marketing and Distribution
- Intergrated Marketing Communication
- 1 Elective Unit
Semester 2
- Transmedia Production
- Strategic Marketing
- 2 Elective units
Recommended Electives
- Media Ethics; &/OR
- News Writing and Reporting; &/OR
- Documentary Production Workshop (Year 3, Semester 1); &/OR
- Introduction to Screen Culture; &/OR
- Advertising and Music Video Production (Year 2, Semester 2)
Corporate Screen Production and Journalism Stream
Year 1
Semester 1
- Academic and Professional Communications
- Culture to Cultures
- Web Communication
- Introduction to Screen Practice
Semester 2
- Engaging Media
- Design Computing
- Introduction to Screen Culture
- Introduction to Print
Year 2
Semester 1
- Asian Media in Transition
- Visualising Complex Ideas
- Introduction to Broadcast
- News Writing and Reporting
Semester 2
- Consuming Culture
- Advertising and Music Video Production
- Media Ethics
- 1 Elective unit
Year 3
Semester 1
- Transmedia content creation
- Media Law
- 2 Elective units
Semester 2
- Transmedia Production
- Radio News
- 2 Elective Units
Recommended Electives
- People and Culture of Borneo; &/OR
- Borneo in Transition - Continuity and Change; &/OR
- Documentary Workshop Production (Year 3, Semester 1); &/OR
- Public Relations Foundations; &/OR
- Public Relations Techniques
Journalism and Marketing Stream
Year 1
Semester 1
- Academic and Professional Communications
- Culture to Cultures
- Web Communication
- Introduction to Screen Practice
Semester 2
- Engaging Media
- Design Computing
- Discovery Marketing
- Introduction to Print
Year 2
Semester 1
- Asian Media in Transition
- Consumer Behavior
- Introduction to Broadcast
- News Writing and Reporting
Semester 2
- Consuming Culture
- Marketing Research
- Media Ethics
- 1 Elective unit
Year 3
Semester 1
- Media Law
- International Marketing OR Retail Marketing and Distribution
- Intergrated Marketing Communication
- 1 Elecrtive unit
Semester 2
- Strategic Marketing
- Radio News
- 2 Elective units
Recommended Electives
- People and Culture of Borneo; &/OR
- Borneo in Transition - Continuity and Change; &/OR
- Documentary Production Workshop (Year 3, Semester 1); &/OR
- Introduction to Screen Culture; &/OR
- Advertising and Music Video Production (Year 2, Semester 2)
Journalism and Public Relations Stream
Year 1
Semester 1
- Academic and Professional Communications
- Culture to Cultures
- Web Communication
- Introduction to Screen Practice
Semester 2
- Engaging Media
- Design Computing
- Discovery Marketing
- Introduction to Print
Year 2
Semester 1
- Asian Media in Transition
- Consumer Behavior
- Introduction to Broadcast
- News Writing and Reporting
Semester 2
- Consuming Culture
- Transmedia Storytelling
- Media Ethics
- 1 Elective unit
Year 3
Semester 1
- Media Law
- Contemporary Practice OR Cross-Cultural Communication
- Public Relations Planning and Evaluation
- 1 Elective unit
Semester 2
- Public Relations Internship
- Radio News
- 2 Elective Units
Recommended Electives
- People and Culture of Borneo; &/OR
- Borneo in Transition - Continuity and Change; &/OR
- Documentary Production Workshop (Year 3, Semester 1); &/OR
- Introduction to Screen Culture; &/OR
- Advertising and Music Video Production (Year 2, Semester 2)