BA (Hons) in Marketing Management with a Specialism in Digital Marketing

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes March, July, September, November
Tuition (Local students) S$ 27,939
Tuition (Foreign students) S$ 31,206

About

In the first year of this course, students will be introduced to business and computing concepts, tools and techniques. In the following year, Year 2, it covers the development of IT systems for business, analysis, design, and development of web-based solutions, networks, and professional issues in computing.

In the final year, students will be concentrating on the strategic role of IT, including critical problems in using IT and the use of IT for innovation and entrepreneurship. Students will also undertake a major project that will allow you to stimulate the application of IT in a business situation.

Admissions

Intakes

Fees

Tuition

S$ 27,939
Local students
S$ 31,206
Foreign students

Estimated cost as reported by the Institution.

Application

S$ 42
Local students
S$ 199
Foreign students

Student Visa

S$ 684
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • Route 1:  Entry to Year 1 Degree
    • Successful completion of STPM with 2 full passes or equivalent with minimum CGPA of 2.0 and completion of SPM or equivalent with credit in Mathematics; or
    • Successful completion of A-Level with at least a pass in 2 subjects and successful completion of O-Level or equivalent with credit in Mathematics; or
    • Recognised Matriculation or foundation with CGPA 2.0 and credit in Mathematics at SPM Level; or
    • A qualification that SU accepts as equivalent to the above.

All students must demonstrate that they have met the equivalent of IELTS 6 either through formal English language assessment or through success in prior study at “A” level or equivalent in English.

  • Route 2: Direct Entry to Year 2 Degree
    • Successful completion of the relevant APIIT Diploma, or
    • Successful completion of study in another recognised institution with academic credits equivalent to level 4 of an honours degree in relevant subjects

Curriculum

Year 1 Modules

  • Business Information Systems & Organisations
  • Business Systems Analysis Design & Construction I
  • Business Systems Analysis Design & Construction II
  • Fundamentals of Computer Hardware and Software
  • Learning for Success
  • Publishing for the WWW
  • Quantitative Tools for Computing
  • Software Development

Year 2 Modules

  • Applied Research Methods & Professional Development
  • Developing Server Applications
  • Electronic Commerce
  • Information Systems Organisations and Management
  • Marketing Principles
  • Networked Computer Systems
  • Object-Oriented Methods
  • Relational Database Systems Development

Year 3 Modules

  • Applied Communications Technology
  • Applied Information Technology Project: Project Management and Communication
  • Applied Information Technology Project: Research, Development and Artefact I
  • Applied Information Technology Project: Research, Development and Artefact II
  • Developing E-Commerce Applications with XML
  • Group/Residential Case Study
  • Information Systems Strategy
  • Interactive and E-Marketing

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